Cover
Title Page
Copyright
Dedication
About the Authors
Acknowledgments
Brief Contents
Contents
Module I: Foundation Concepts
Chapter 1 Foundations of Information Systems in Business
Section I: Foundation Concepts: Information Systems in Business
The Real World of Information Systems
Real World Case 1: eCourier, Cablecom, and Bryan Cave: Delivering Value through Business Intelligence
The Fundamental Roles of IS in Business
Trends in Information Systems
The Role of e-Business in Business
Types of Information Systems
Managerial Challenges of Information Technology
Section II: Foundation Concepts: The Components of Information Systems
System Concepts: A Foundation
Real World Case 2: JetBlue and the Veterans Administration: The Critical Importance of IT Processes
Components of an Information System
Information System Resources
Information System Activities
Recognizing Information Systems
Real World Case 3: Sew What? Inc.: The Role of Information Technology in Small Business Success
Chapter 2 Competing with Information Technology
Section I: Fundamentals of Strategic Advantage
Strategic IT
Competitive Strategy Concepts
Real World Case 1: IT Leaders: Reinventing IT as a Strategic Business Partner
Strategic Uses of Information Technology
Building a Customer-Focused Business
The Value Chain and Strategic IS
Section II: Using Information Technology for Strategic Advantage
Strategic Uses of IT
Reengineering Business Processes
Real World Case 2: For Companies Both Big and Small: Running a Business on Smartphones
Becoming an Agile Company
Creating a Virtual Company
Building a Knowledge-Creating Company
Real World Case 3: Wachovia and Others: Trading Securities at the Speed of Light
Module II: Information Technologies
Chapter 3 Computer Hardware
Section I: Computer Systems: End User and Enterprise Computing
Introduction
A Brief History of Computer Hardware
Real World Case 1: IBM, Wachovia, and Paypal: Grid Computing Makes It Easier and Cheaper
Types of Computer Systems
Microcomputer Systems
Midrange Systems
Mainframe Computer Systems
Technical Note: The Computer System Concept
Mooreโs Law: Where Do We Go from Here?
Section II: Computer Peripherals: Input, Output, and Storage Technologies
Peripherals
Input Technologies
Real World Case 2: Apple, Microsoft, IBM and Others: The Touch Screen Comes of Age
Output Technologies
Storage Trade-Offs
Semiconductor Memory
Magnetic Disks
Magnetic Tape
Optical Disks
Radio Frequency Identification
Predictions for the Future
Real World Case 3: Kimberly-Clark and Daisy Brands: Secrets to RFID Success
Chapter 4 Computer Software
Section I: Application Software: End-User Applications
Introduction to Software
Real World Case 1: GE, H.B. Fuller Co., and Others: Successful Implementations of Software-as-a-Service
Business Application Software
Software Suites and Integrated Packages
Web Browsers and More
Electronic Mail, Instant Messaging, and Weblogs
Word Processing and Desktop Publishing
Electronic Spreadsheets
Presentation Graphics
Personal Information Managers
Groupware
Software Alternatives
Section II: System Software: Computer System Management
System Software Overview
Operating Systems
Real World Case 2: Power Distribution and Law Enforcement: Reaping the Benefits of Sharing Data Through XML
Other System Management Programs
Programming Languages
Web Languages and Services
Programming Software
Real World Case 3: Wolf Peak International: Failure and Success in Application Software for the Small-to-Medium Enterprise
Chapter 5 Data Resource Management
Section I: Technical Foundations of Database Management
Database Management
Fundamental Data Concepts
Real World Case 1: Cogent Communications, Intel, and Others: Mergers Go More Smoothly When Your Data Are Ready
Database Structures
Database Development
Section II: Managing Data Resources
Data Resource Management
Types of Databases
Real World Case 2: Applebeeโs, Travelocity, and Others: Data Mining for Business Decision
Data Warehouses and Data Mining
Traditional File Processing
The Database Management Approach
Real World Case 3: Amazon, eBay, and Google: Unlocking and Sharing Business Databases
Chapter 6 Telecommunications and Networks
Section I: The Networked Enterprise
Networking the Enterprise
The Concept of a Network
Real World Case 1: Starbucks and Others: The Future of Public Wi-Fi
Trends in Telecommunications
The Business Value of Telecommunications Networks
The Internet Revolution
The Role of Intranets
The Role of Extranets
Section II: Telecommunications Network Alternatives
Telecommunications Alternatives
A Telecommunications Network Model
Real World Case 2: Brain Saving Technologies, Inc. and the T-Health Institute: Medicine through Videoconferencing
Types of Telecommunications Networks
Digital and Analog Signals
Telecommunications Media
Wired Technologies
Wireless Technologies
Telecommunications Processors
Telecommunications Software
Network Topologies
Network Architectures and Protocols
Bandwidth Alternatives
Switching Alternatives
Network Interoperability
Real World Case 3: Metric & Multistandard Components Corp.: The Business Value of a Secure Self-Managed Network for a Small-to-Medium Business
Module III: Business Applications
Chapter 7 Electronic Business Systems
Section I: Enterprise Business Systems
Introduction
Cross-Functional Enterprise Applications
Real World Case 1: NetSuite Inc., Berlin Packaging, Churchill Downs, and Others: The Secret to CRM is in the Data
Getting All the Geese Lined Up: Managing at the Enterprise Level
Customer Relationship Management: The Business Focus
What Is CRM?
The Three Phases of CRM
Benefits and Challenges of CRM
What Is ERP?
Benefits and Challenges of ERP
Supply Chain Management: The Business Network
What Is SCM?
The Role of SCM
Benefits and Challenges of SCM
Enterprise Application Integration
Transaction Processing Systems
Enterprise Collaboration Systems
Section II: Functional Business Systems
IT in Business
Marketing Systems
Real World Case 2: OHSU, Sony, Novartis, and Others: Strategic Information SystemsโItโs HRโs Turn
Manufacturing Systems
Human Resource Systems
Accounting Systems
Financial Management Systems
Real World Case 3: Perdue Farms and Others: Supply Chain Management Meets the Holiday Season
Chapter 8 Electronic Commerce Systems
Section I: Electronic Commerce Fundamentals
Introduction to Electronic Commerce
The Scope of e-Commerce
Real World Case 1: KitchenAid and the Royal Bank of Canada: Do You Let Your Brand Go Online All by Itself?
Essential e-Commerce Processes
Electronic Payment Processes
Section II: e-Commerce Applications and Issues
Business-to-Consumer e-Commerce
Real World Case 2: LinkedIn, Umbria, Mattel, and Others: Driving the โBuzzโ on the Web
Web Store Requirements
Business-to-Business e-Commerce
e-Commerce Marketplaces
Clicks and Bricks in e-Commerce
Real World Case 3: Entellium, Digg, Peerflix, Zappos, and Jigsaw: Success for Second Movers in e-Commerce
Chapter 9 Decision Support Systems
Section I: Decision Support in Business
Introduction
Real World Case 1: Hillman Group, Avnet, and Quaker Chemical: Process Transformation through Business Intelligence Deployments
Decision Support Trends
Decision Support Systems
Management Information Systems
Online Analytical Processing
Using Decision Support Systems
Executive Information Systems
Enterprise Portals and Decision Support
Knowledge Management Systems
Section II: Artificial Intelligence Technologies in Business
Business and AI
An Overview of Artificial Intelligence
Real World Case 2: Goodyear, JEA, OSUMC, and Monsanto: Cool Technologies Driving Competitive Advantage
Expert Systems
Developing Expert Systems
Neural Networks
Fuzzy Logic Systems
Genetic Algorithms
Virtual Reality
Intelligent Agents
Real World Case 3: Harrahโs Entertainment, LendingTree, DeepGreen Financial, and Cisco Systems: Successes and Challenges of Automated Decision Making
Module IV: Development Processes
Chapter 10 Developing Business/IT Solutions
Section I: Developing Business Systems
IS Development
The Systems Approach
Real World Case 1: PayPal: Going Global All Languages at a Time
Systems Analysis and Design
The Systems Development Life Cycle
Starting the Systems Development Process
Systems Analysis
Systems Design
End-User Development
Technical Note: Overview of Object-Oriented Analysis and Design
Section II: Implementing Business Systems
Implementation
Implementing New Systems
Real World Case 2: Blue Cross and Blue Shield and Others: Understanding the Science behind Change
Project Management
Evaluating Hardware, Software, and Services
Other Implementation Activities
Implementation Challenges
User Resistance and Involvement
Change Management
Real World Case 3: Infosys Technologies: The Implementation Challenges of Knowledge Management Initiatives
Module V: Management Challenges
Chapter 11 Security and Ethical Challenges
Section I: Security, Ethical, and Societal Challenges of IT
Introduction
Ethical Responsibility of Business Professionals
Real World Case 1: Ethics, Moral Dilemmas, and Tough Decisions: The Many Challenges of Working in IT
Computer Crime
Privacy Issues
The Current State of Cyberlaw
Other Challenges
Health Issues
Societal Solutions
Section II: Security Management of Information Technology
Introduction
Tools of Security Management
Real World Case 2: Raymond James Financial, BCD Travel, Houston Texans, and Others: Worrying about What Goes Out, Not What Comes In
Internetworked Security Defenses
Other Security Measures
System Controls and Audits
Real World Case 3: Cyber Scams: Four Top Cyber CriminalsโWho They Are and What They Do
Chapter 12 Enterprise and Global Management of Information Technology
Section I: Managing Information Technology
Business and IT
Managing Information Technology
Real World Case 1: Toyota, Procter & Gamble, Hess Corporation, and Others: Retiring CIOs and the Need for Succession Planning
Business/IT Planning
Managing the IT Function
Organizing IT
Outsourcing and Offshoring IT and IS
Failures in IT Management
Section II: Managing Global IT
The International Dimension
Global IT Management
Real World Case 2: Reinsurance Group of America and Fonterra: Going for Unified Global Operations
Cultural, Political, and Geoeconomic Challenges
Global Business/IT Strategies
Global Business/IT Applications
Global IT Platforms
Global Data Access Issues
Global Systems Development
Real World Case 3: IBM Corporation: Competing Globally by Offshoring IT Workers and Giving Away Technology
Review Quiz Answers
Selected References
Glossary for Business Professionals
Name Index
Company Index
Subject Index