Introduction to Google Analytics: A Guide for Absolute Beginners

✍ Scribed by Todd Kelsey (auth.)

• Publisher: Apress
• Year: 2017
• Tongue: English
• Leaves: 148
• Edition: 1
• Category: Library

✦ Synopsis

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You’ll Learn

• Understand basic techniques to generate traffic for a blog or website
  
• Review the performance of a website or campaign
  
• Set up a Shopify account to track ROI
  
• Create and maximize AdWords to track conversion
  
Discover opportunities offered by Google, including the Google Individual Qualification

Who This Book Is For

Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

✦ Table of Contents

Front Matter....Pages i-xiii
Overview....Pages 1-8
Blogalytics....Pages 9-22
Getting Traffic for Analytics....Pages 23-36
Reviewing Performance of Campaigns....Pages 37-51
Fun with E-Commerce Analytics Part I: Shopify....Pages 53-82
Fun with E-Commerce Analytics Part II: AdWords....Pages 83-105
Fun with E-Commerce Analytics Part III: Gumroad....Pages 107-128
Exploring Google Analytics Certification....Pages 129-137
Back Matter....Pages 139-141

✦ Subjects

Online Marketing/Social Media;Big Data