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Intrapersonal Variation in Consumer Susceptibility to Normative Influence: Toward a Better Understanding of Brand Choice Decisions

✍ Scribed by Orth, Ulrich R.; Kahle, Lynn R.


Book ID
120488745
Publisher
Heldref Publishing
Year
2008
Tongue
English
Weight
744 KB
Volume
148
Category
Article
ISSN
0022-4545

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