Cultural heritage and destination manage
โ
Harald Pechlaner
๐
Article
๐
2000
๐
John Wiley and Sons
๐
English
โ 99 KB
๐ 1 views
The challenge for destination management and marketing based on cultural tourism becomes obvious with the example of the Mediterranean region. This area especially is abounding with different expressions of cultural heritage, with special consideration of architectural heritage. Nevertheless, it is