๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Interpersonal influence and consumer innovativeness

โœ Scribed by Ronald A. Clark; Ronald E. Goldsmith


Book ID
111137756
Publisher
John Wiley and Sons
Year
2006
Tongue
English
Weight
101 KB
Volume
30
Category
Article
ISSN
1470-6423

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## Abstract Consumer innovativeness and new product purchasing literatures are replete with solid yet unrelated theories that have not been considered simultaneously as part of a larger psychological framework. This oversight limits the ability of practitioners to effectively target the valuable co