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INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising

✍ Scribed by Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S.

Book ID: 121447252
Publisher: M. E. Sharpe Inc.
Year: 2005
Tongue: English
Weight: 143 KB
Volume: 34
Category: Article
ISSN: 0091-3367
DOI: 10.1080/00913367.2005.10639191

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