Internet Marketing and Big Data Exploitation

✍ Scribed by Ian Chaston (auth.)

Publisher: Palgrave Macmillan UK
Year: 2015
Tongue: English
Leaves: 298
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-x
The Online World....Pages 1-22
Big Data and Analytics....Pages 23-41
Opportunities....Pages 42-60
Technology....Pages 61-79
Capabilities....Pages 80-95
i-Strategies....Pages 96-115
Marketing Mix....Pages 116-133
Websites....Pages 134-148
Social Media....Pages 149-165
Blogs, Tweets and Apps....Pages 166-182
Online Retailing....Pages 183-201
Online Service Firms....Pages 202-220
Public Sector Online....Pages 221-239
Online Governance....Pages 240-258
Future Market Innovations....Pages 259-276
Erratum....Pages E1-E1
Back Matter....Pages 277-286

✦ Subjects

Marketing; International Business; Innovation/Technology Management; Corporate Communication/Public Relations; Economics, general; e-Business/e-Commerce

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