Internationalization Knowledge: What, Why, Where, and When?

✍ Scribed by Fletcher, Margaret; Harris, Simon; Richey, Robert Glenn

• Book ID: 120418316
• Publisher: American Marketing Association
• Year: 2013
• Tongue: English
• Weight: 154 KB
• Volume: 21
• Category: Article
• ISSN: 1069-031X
• DOI: 10.1509/jim.12.0121