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International Trade and Availability of Alcoholic Beverages in Developing Countries

✍ Scribed by TIMO KORTTEINEN


Book ID
108593352
Publisher
John Wiley and Sons
Year
1988
Tongue
English
Weight
501 KB
Volume
83
Category
Article
ISSN
0965-2140

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## Abstract Consumers evaluate product quality with information signals such as brand name giving an advantage to established firms over other firms even when introducing a new product. Another signal is β€˜country of origin’ and, as high‐income countries focus more heavily on higher quality goods, t