This article describes the results of a benchmarking study of mechanisms used in corporate CI operations to coordinate strategic and tactical intelligence for sales and marketing. The American Productivity and Quality Center (APQC) sponsored the study, for which the authors served as subject-matter
International (strategic?) marketing and sales
β Scribed by Hugh N. Roser
- Book ID
- 103100079
- Publisher
- Elsevier Science
- Year
- 1991
- Tongue
- English
- Weight
- 321 KB
- Volume
- 30
- Category
- Article
- ISSN
- 0019-0578
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