𝔖 Bobbio Scriptorium
✦   LIBER   ✦

[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Innovation in the Pharmaceutical Industry: The Process of Drug Discovery and Development

✍ Scribed by Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan

Book ID
121755367
Publisher
Springer New York
Year
2013
Weight
703 KB
Category
Article
ISBN
1461478014

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Product innovation, product–market compe
Product innovation, product–market competition and persistent profitability in the U.S. pharmaceutical industry
✍ Peter W. Roberts πŸ“‚ Article πŸ“… 1999 πŸ› John Wiley and Sons 🌐 English βš– 113 KB πŸ‘ 2 views

Increasingly, strategy scholars are exploring the relationships between innovation, competition, and the persistence of superior profits. Sustained high profitability may result when a firm repeatedly introduces valuable innovations that service previously unmet consumer demands. While the returns t