[International Series in Operations Research & Management Science] Planning Production and Inventories in the Extended Enterprise Volume 151 || Managing Perishable and Aging Inventories: Review and Future Research Directions

[International Series in Operations Rese

[International Series in Operations Research & Management Science] Handbook of Marketing Decision Models Volume 121 || The Past, the Present and the Future of Marketing Decision Models

✍ Wierenga, Berend 📂 Article 📅 2008 🏛 Springer US 🌐 English ⚖ 310 KB

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa