[International Series in Operations Research & Management Science] Handbook of Marketing Decision Models Volume 121 || Time-Series Models in Marketing

[International Series in Operations Rese

✍ Dekimpe, Marnik G. (author);Franses, Philip Hans (author);Hanssens, Dominique M. 📂 Article 📅 2008 🏛 Springer New York LLC 🌐 English ⚖ 485 KB

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa

[International Series in Operations Rese

[International Series in Operations Research & Management Science] Handbook of Marketing Decision Models Volume 121 || Advertising Models

✍ Wierenga, Berend 📂 Article 📅 2008 🏛 Springer US 🌐 English ⚖ 476 KB

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa

[International Series in Operations Rese

[International Series in Operations Research & Management Science] Handbook of Marketing Decision Models Volume 121 || Marketing Models for Electronic Commerce

✍ Wierenga, Berend 📂 Article 📅 2008 🏛 Springer US 🌐 English ⚖ 500 KB

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa

[International Series in Operations Rese

[International Series in Operations Research & Management Science] Handbook of Marketing Decision Models Volume 121 || Advances in Marketing Management Support Systems

✍ Wierenga, Berend 📂 Article 📅 2008 🏛 Springer US 🌐 English ⚖ 536 KB

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa

[International Series in Operations Rese

[International Series in Operations Research & Management Science] Handbook of Marketing Decision Models Volume 121 || Models of Customer Value

✍ Wierenga, Berend 📂 Article 📅 2008 🏛 Springer US 🌐 English ⚖ 632 KB

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa

[International Series in Operations Rese

[International Series in Operations Research & Management Science] Handbook of Marketing Decision Models Volume 121 || Strategic Marketing Decision Models for the Pharmaceutical Industry

✍ Wierenga, Berend 📂 Article 📅 2008 🏛 Springer US 🌐 English ⚖ 561 KB

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way compa