International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept

✍ Scribed by Hartmut H. Holzmüller; Barbara Stöttinger

• Book ID: 108481013
• Publisher: Elsevier Science
• Year: 2001
• Tongue: English
• Weight: 118 KB
• Volume: 10
• Category: Article
• ISSN: 0969-5931
• DOI: 10.1016/s0969-5931(01)00034-8