๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

International direct marketing: Export value chain, transaction cost, and the triad

โœ Scribed by Syed H. Akhter


Publisher
John Wiley and Sons
Year
1996
Weight
789 KB
Volume
10
Category
Article
ISSN
0892-0591

No coin nor oath required. For personal study only.


๐Ÿ“œ SIMILAR VOLUMES


COST, VALUE AND FOREIGN MARKET ENTRY MOD
โœ ANOOP MADHOK ๐Ÿ“‚ Article ๐Ÿ“… 1997 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 175 KB ๐Ÿ‘ 1 views

This paper compares and contrasts the mode of foreign market entry decision from the transaction cost/internalization and organizational capability perspectives. Each of these perspectives operates at a different level of analysis, respectively the transaction and the firm, and consequently differs