COST, VALUE AND FOREIGN MARKET ENTRY MOD
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ANOOP MADHOK
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Article
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1997
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John Wiley and Sons
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English
โ 175 KB
๐ 1 views
This paper compares and contrasts the mode of foreign market entry decision from the transaction cost/internalization and organizational capability perspectives. Each of these perspectives operates at a different level of analysis, respectively the transaction and the firm, and consequently differs