International consumer behavior: Its impact on marketing strategy development: by A. Coskun Samli. Westport, CT: Quorum Books, 186 + xviii pages. $59.95. and Consumer Behavior: Implications for Marketing Strategy (6th edition), by Del I. Hawkins, Roger J. Best, and Kenneth A. Coney. Chicago: Richard D. Irwin, Inc. 649 + xix pages. $66.95

✍ Scribed by G.Ray Funkhouser

• Book ID: 117564231
• Publisher: John Wiley and Sons
• Year: 1996
• Tongue: English
• Weight: 412 KB
• Volume: 13
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/s0737-6782(96)90163-0