✦ LIBER ✦

International business research and the new role of universities (there is sunshine above the clouds)

✍ Scribed by Michael R. Czinkota; Andreas Pinkwart

Book ID: 104601063
Publisher: John Wiley and Sons
Year: 2012
Tongue: English
Weight: 228 KB
Volume: 54
Category: Article
ISSN: 1096-4762
DOI: 10.1002/tie.21458

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

Pendergast and Geringer juxtapose the need for more theory with the requirement for immediate and direct benefits of international business education. Concurrently, they address the linkage between business and academia and demonstrate, with the help of data, the changes that have occurred since an earlier study of these topics by Ricks and Czinkota (1979). We analyze the reasons for changes during this time period and offer a broad perspective on what universities should do in order to remain leading institutions in this century. © 2012 Wiley Periodicals, Inc.

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