𝔖 Bobbio Scriptorium
✦   LIBER   ✦

International branding: demand– or supply‐driven opportunity?

✍ Scribed by de Chernatony, Leslie; Halliburton, Chris; Bernath, Ratna

Book ID
121819692
Publisher
Emerald Group Publishing Limited
Year
1995
Tongue
English
Weight
55 KB
Volume
12
Category
Article
ISSN
0265-1335

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## Abstract International assignments have become an important part of managers' careers and are considered one of the most effective leadership development tools. Yet, studies consistently show that companies fail to integrate international assignments with long‐term career development and success