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International brand strategy and mode of entry in the services sector: lessons from the financial crisis

✍ Scribed by Gerrath, Maximilian H. E. E.; Leenders, Mark A. A. M.


Book ID
126569521
Publisher
Taylor and Francis Group
Year
2013
Tongue
English
Weight
194 KB
Volume
21
Category
Article
ISSN
0965-254X

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