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Internal and external promotional references: An examination of gender and product involvement effects in the retail apparel setting

✍ Scribed by Tammy L. Kinley; Craig A. Conrad; Gene Brown

Book ID: 117687183
Publisher: Elsevier Science
Year: 1999
Tongue: English
Weight: 81 KB
Volume: 6
Category: Article
ISSN: 0969-6989
DOI: 10.1016/s0969-6989(98)00016-2

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