Integrated product development practices
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Xenophon A. Koufteros; Mark A. Vonderembse; William J. Doll
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Article
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2002
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Elsevier Science
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English
β 283 KB
## Abstract Product development occurs more frequently as product life cycles shrink and new product offerings expand. In this highβchange and complex environment, firms face high levels of uncertainty and equivocality, and in response, they seek integrative structural mechanisms. In these organiza