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Internal and External Integration for Product Development: The Contingency Effects of Uncertainty, Equivocality, and Platform Strategy

✍ Scribed by Xenophon Koufteros; Mark Vonderembse; Jayanth Jayaram


Book ID
109169481
Publisher
Decision Sciences Institute, Georgia State University
Year
2005
Tongue
English
Weight
192 KB
Volume
36
Category
Article
ISSN
0011-7315

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Integrated product development practices
✍ Xenophon A. Koufteros; Mark A. Vonderembse; William J. Doll πŸ“‚ Article πŸ“… 2002 πŸ› Elsevier Science 🌐 English βš– 283 KB

## Abstract Product development occurs more frequently as product life cycles shrink and new product offerings expand. In this high‐change and complex environment, firms face high levels of uncertainty and equivocality, and in response, they seek integrative structural mechanisms. In these organiza