๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Intelligent agents for World Wide Web advertising decisions

โœ Scribed by Ronald R. Yager

Publisher
John Wiley and Sons
Year
1997
Tongue
English
Weight
79 KB
Volume
12
Category
Article
ISSN
0884-8173

No coin nor oath required. For personal study only.

โœฆ Synopsis

We describe a new paradigm for the inclusion of advertisements on the WWW. This paradigm takes advantage of the internet's great ability for instantaneous online processing of information in real time. A methodology is described for the use of intelligent agents to help in the determination of the appropriateness of displaying a given advertisement to a visitor to a site using very specific information about potential customers. Use is made of fuzzy systems modeling for the construction of these agents.

๐Ÿ“œ SIMILAR VOLUMES

A Multimedia Presentation Toolkit for th
A Multimedia Presentation Toolkit for the World Wide Web
โœ JOHNNY WONG; SATISH RAO; NAVEEN RAMAIAH ๐Ÿ“‚ Article ๐Ÿ“… 1997 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 322 KB ๐Ÿ‘ 1 views

This paper describes the design and implementation of MPRES, a Multimedia Presentation Toolkit for the WWW. The WWW has seen phenomenalgrowth over the last couple of years.It has become a vast repository of multimedia information that is accessible to virtually anyone having a browser. MPRES is a mu

Crossing the threshold: Practical founda
Crossing the threshold: Practical foundations for government services on the World Wide Web
โœ Dawes, Sharon S. ;Pardo, Theresa A. ;DiCaterino, Ann ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 59 KB

Government leaders at every level are calling for bold, imaginative use of the World Wide Web (Web) to help achieve the goal of a National Information Infrastructure (NII). The Web promises service quality, efficiency, and convenience, but it also presents significant implementation challenges to pu