Cover
Title Page
Copyright
Contents
About the Authors
Chapter 31: Cases Where Courts Awarded Ongoing Royalties
Royalties
Ongoing Royalties
Escrow Royalties
Sunset Royalties
Considerations in Ongoing Royalty Rate Cases
WhitServe
Godo v. TCL
Ericsson v. D‐Link Systems
Server Technology v. American Power Conversion
Douglas Dynamics v. Buyers Products Co.
Telcordia Technologies v. Cisco Systems
Carnegie Mellon University v. Marvell Technology
WBIP v. Kohler
Inguran v. ABS
Additional Cases
Chapter 32: Notable Cases Dealing with Damages Issues in Past Five Years
Patent
Design Patent
Worldwide Sales
Trademark
Trade Secret
Copyright
Additional Awards for Infringement by the Government
Chapter 33: Examples of Cases with High Royalties in Past Years
Significant Awards in 2020
Centripetal Networks, Inc. v. Cisco Systems, Inc.
VirneteX, Inc. v. Apple, Inc.
California Institute of Technology v. Broadcom Ltd., Apple, Inc.
Juno Therapeutics, Inc., Memorial Sloan Kettering Cancer Center, Sloan Kettering Institute for Cancer Research v. Kite Pharma, Inc.
Optis vs. Apple, Inc.
United Services Automobile Ass'n. v. Wells Fargo Bank, N.A.
Cirba, Inc. d/b/a Densify and Cirba IP, Inc. (collectively “Densify”) v. VMWare, Inc.
High‐Award Cases Pre‐2020
Big Tech
Big Pharma
Additional Awards19
Chapter 34: 2020: The Year of Zoom
Chapter A: Accounting
Apple, Inc.
Apple Products, Services, and Software
Valuable IP Is Missing from the Balance
Goodwill and Other Intangible Assets
Intangibles Are Missing—Vital and Valuable Ones
Global Accounting Standards Are No Help
Investment Analysis Is Corrupted
Improvements Are Not on the Way
Certainty
Chapter B: Economic Benefit, Timing, and Pattern
Economic Life Defined
Legal/Contractual Life
Indefinite Economic Life
Economic Life, Capital Recovery, and Value
Capital Recovery
Capital Recovery and Market Value
Estimating Economic Life
Studies of Economic Life
Survivor Curve Methods
Historical Life Analysis
Economic Life of Intangible Assets and Intellectual Property
Grouped Intangible Assets
Correlative Data
Outside Influences
Individual Intangible Assets and Intellectual Property
Change Is Everywhere
Higher and Higher Technology
Generation Gap
Product/Service Life
Economic Life Factors
Patents
Trade Secrets and Knowhow
Economic Life of Technology—Forecasting
Forecasting Methodologies
Model Growth Patterns
S‐Curves in General
Summary
Chapter C: Royalty Rate Data
Technology Royalty Rates
Per‐Unit Royalties
License Fees
Trademark Royalty Rates
Champion, Sunice, Robert Trent Jones
Chinese Laundry Trademarks
Dockers
Dockers Golf
Garmacci Apparel
Girbaud Apparel
Nautica®, Vans®, Timberland®, Lee®, and Wrangler® Apparel
Bottle Design—“Trinity”
Big League Chew
Cheese
New Leaf Brands Beverage
Meineke Mufflers
Sonic Fast Food
Hawaiian Tropic
TapouT XT Nutraceutical
Bonefish Grill
Coffee
Video Games—Golf
Pharmaceuticals and Biotechnology Royalty Rates
The Parties—Licensing between Corporations Dominates
Royalty Rates
License Fees
Key Technologies
Royalty Data Services
Chapter D: Risk and Uncertainty
Risk versus Uncertainty
Decision Analysis and Decision Trees
Decision Tree Components and Conventions
Monte Carlo Techniques
Markov Chains
Obtaining Information from Indirect Observation: Shadow Pricing
Bayesian Analysis
Option Pricing Models
Limitations on Rationality in Decision Making: Effects of Perception and Biases on Decision Making
Summary
Index
EULA