New product diffusion models in innovati
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Frank H. Maier
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Article
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1998
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John Wiley and Sons
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English
β 721 KB
The diusion of innovations over time is a highly dynamic and complex problem. It is inΒ―uenced by various factors like price, advertising, and product capabilities. Traditional models of innovation diusion ignore the complexity underlying the process of diusion. Their aim is normative decision suppor