This paper discusses the results of two pieces of empirical work which investigated strategic integration in a sample of UK manufacturing companies. Although there have been calls for improved links between marketing and manufacturing, the results show that, in practice, the strategic link between t
โฆ LIBER โฆ
Integration in Manufacturing
โ Scribed by John L. Burbidge; Peter Falster; Jens O. Riis; Ole M. Svendsen
- Publisher
- Elsevier Science
- Year
- 1987
- Tongue
- English
- Weight
- 868 KB
- Volume
- 9
- Category
- Article
- ISSN
- 0166-3615
No coin nor oath required. For personal study only.
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