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Integrating the voice of the consumer within the value chain: a focus on value‐based labelling communications in the fresh‐meat sector

✍ Scribed by McEachern, Morven G.; Schröder, Monika J.A.


Book ID
120331204
Publisher
Emerald Group Publishing Limited
Year
2004
Tongue
English
Weight
210 KB
Volume
21
Category
Article
ISSN
0736-3761

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