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Integrating strategic thinking and simulation in marketing strategy: Seeing the whole system

✍ Scribed by Pagani, Margherita; Otto, Peter

Book ID: 120318854
Publisher: Elsevier Science
Year: 2013
Tongue: English
Weight: 374 KB
Volume: 66
Category: Article
ISSN: 0148-2963
DOI: 10.1016/j.jbusres.2012.09.020

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