𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Integrating Social Media and Social Marketing: A Four-Step Process

✍ Scribed by Thackeray, R.; Neiger, B. L.; Keller, H.


Book ID
115485129
Publisher
SAGE Publications
Year
2012
Tongue
English
Weight
299 KB
Volume
13
Category
Article
ISSN
1524-8399

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Social Media, Social Me: A Content Analy
✍ Shen, Bin; Bissell, Kimberly πŸ“‚ Article πŸ“… 2013 πŸ› Haworth Press Inc 🌐 English βš– 405 KB

This paper initiated an investigation on how beauty brands employ social media, particularly Facebook, to increase brand awareness and reinforce brand loyalty. It is no doubt that changes in the consumptive patterns of media have led companies to shift their focus from products to people and from in