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Integrating service and design: the influences of organizational and communication factors on relative product and service characteristics

✍ Scribed by Michael Antioco; Rudy K. Moenaert; Richard A. Feinberg; Martin G. M. Wetzels

Book ID: 107496806
Publisher: Sage Publications
Year: 2008
Tongue: English
Weight: 371 KB
Volume: 36
Category: Article
ISSN: 0092-0703
DOI: 10.1007/s11747-008-0097-x

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## Abstract Our study of 134 North American and European ski resorts examines the influence of externally focused organizational capabilities on the generation of proactive environmental strategies under contingent effects of uncertainty in the general business environment. We find that the capabil