Integrating qualitative and quantitative methods to enhance means-end approach

✍ Scribed by Wann-Yih Wu; Chen-Su Fu

• Book ID: 106509543
• Publisher: Springer Netherlands
• Year: 2011
• Tongue: English
• Weight: 242 KB
• Volume: 45
• Category: Article
• ISSN: 0033-5177
• DOI: 10.1007/s11135-010-9401-1