Integrating group Delphi, fuzzy logic and expert systems for marketing strategy development: the hybridisation and its effectiveness

✍ Scribed by Li, Shuliang; Davies, Barry; Edwards, John; Kinman, Russell; Duan, Yanqing

• Book ID: 123610016
• Publisher: Emerald Group Publishing Limited
• Year: 2002
• Tongue: English
• Weight: 339 KB
• Volume: 20
• Category: Article
• ISSN: 0263-4503
• DOI: 10.1108/02634500210441521