๐”– Bobbio Scriptorium
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Integrating customer relationship management in hotel operations: managerial and operational implications

โœ Scribed by Marianna Sigala


Book ID
116555927
Publisher
Elsevier Science
Year
2005
Tongue
English
Weight
279 KB
Volume
24
Category
Article
ISSN
0278-4319

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Virtual customer environments (VCE), which provide services ranging from online discussion forums to virtual design toolkits, enable firms to involve their customers in innovation and value creation. Evidently, companies can benefit from operating such VCEs; however, most firms do not seem to attach