Integrated relationship-marketing communications: a key opportunity for IMC

✍ Scribed by Hutton, James G.

• Book ID: 111860149
• Publisher: Taylor and Francis Group
• Year: 1996
• Tongue: English
• Weight: 159 KB
• Volume: 2
• Category: Article
• ISSN: 1352-7266
• DOI: 10.1080/135272696346141