Integrated marketing: Making marketing work in industrial and business-to-business companies: Richard N. Skinner, McGraw Hill (1994), 185 pp. £19.95. Principles of Marketing, Geoffrey Randall, Routledge (1993), 249pp., £11.99. Incredible Customer Service—The Final Test, David Freemantle, McGraw Hill (1993), 203pp. £9.95

• Book ID: 116023758
• Publisher: Elsevier Science
• Year: 1995
• Tongue: English
• Weight: 209 KB
• Volume: 28
• Category: Article
• ISSN: 0024-6301
• DOI: 10.1016/0024-6301(95)92102-8