Insurance will force changes at the bank

• Publisher: John Wiley and Sons
• Year: 1996
• Tongue: English
• Weight: 330 KB
• Volume: 12
• Category: Article
• ISSN: 8756-6079
• DOI: 10.1002/bir.3820120408

✦ Synopsis

Leading the charge

But that still doesn't show bankers, step by step, what they have to do to make commitment a reality. What does that mean, in a concrete sense? What has to come through?

"Probably the simple way to say it," Bray suggested, "and the thing that I always tried to practice, is that people needed to hear from me [as CEO] that a product or a program was good for our customers and was good for our bank. If they didn't hear it from me, and I wasn't willing to be out-front with my commitment for these kinds of things, then it just wouldn't happen."

So you have to be vocal about championing bank insurance products.