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Institutional advancement and spectator sports: The importance of television

✍ Scribed by Eric Anctil

Publisher
John Wiley and Sons
Year
2009
Weight
74 KB
Volume
2009
Category
Article
ISSN
0271-0560

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

Encouraging identification with institutions is the purpose of external relations, and televised athletics presents a useful tool.

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