Insights on ?selecting, evaluating, and updating prospects in direct mail marketing,? by Vithala Rao and Joel Steckel

✍ Scribed by Ehrman, Chaim M. ;Funk, Gerald M.

• Publisher: John Wiley and Sons
• Year: 1997
• Weight: 148 KB
• Volume: 11
• Category: Article
• ISSN: 0892-0591
• DOI: 10.1002/(sici)1522-7138(199722)11:3<8::aid-dir3>3.0.co;2-u