Inside The Bottle

✍ Scribed by Shapiro, Arthur

• Publisher: A|M Shapiro & Associates LLC
• Year: 2016
• Tongue: English
• Weight: 1 MB
• Category: Fiction
• ISBN: 0997618116

✦ Synopsis

Inside the Bottle: People, Brands, and Stories is an intimate and informative
behind-the-scenes window to the global liquor and wine business by one of the industry’s leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn
from and laugh along with Shapiro’s experiences.

Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It’s about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It’s about how a successful industry has evolved and been fashioned.
Number of Words in Auth: 2
Formats : EPUB
Number of Formats : 1
Has Cover : Yes
All Identifiers : isbn:9780997618112, mobi-asin:B01M00N8F9
Single Author : Arthur Shapiro
Original Source : New_Files_Oatmeal_05_17_A
Sorted Author by LN, FN: Shapiro, Arthur
Title Length : 017
Title Parm D : Inside The Bottle
Title Parm F : Inside The Bottle
Num of Aut : 1
Title Parm B : (
ES Lib Name : NIRC 2019-05
Record ID : 106459
Uncomma Author : Arthur Shapiro
Title Parm A : Inside The Bottle