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Cover of Inside Steve's Brain, Expanded Edition

Inside Steve's Brain, Expanded Edition

โœ Scribed by Kahney, Leander


Book ID
107239629
Publisher
Penguin USA, Inc.
Tongue
English
Weight
177 KB
Category
Fiction

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โœฆ Synopsis


One of USA Today's Best Business Books of 2008--now updated with a new chapter It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship Steve Jobs like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve's Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. So what's really inside Steve's brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it's a fascinating bundle of contradictions. This expanded edition includes a new chapter on Jobs's very public health crisis and the debate about Apple's future.


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โœ Kahney, Leander ๐Ÿ“‚ Fiction ๐Ÿ“… 2008 ๐Ÿ› Penguin ๐ŸŒ English โš– 140 KB

SUMMARY: Steve Jobs has turned his personality traits into a business philosophy. Here's how he does it. It's hard to believe that one man revolutionized computers in the 1970s and '80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with t

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### From Publishers Weekly Throughout his storied Silicon Valley career, Apple CEO and Pixar Studios founder Steve Jobs has been labeled, among other things, an egomaniac, a Zen Buddhist, a business mastermind, a sociopath and a music mogul. Blogger, author and Wired News editor Kahney, who has chr

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Introduction -- 1: Focus: how saying "no" saved Apple -- 2: Despotism: Apple's one man focus group -- 3: Perfectionism: product design and the pursuit of excellence -- 4: Elitism: hire only A players, fire the bozos -- 5: Passion: putting a ding in the universe -- 6: Inventive spirit: where does the