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Innovativeness and new product success: insights from the cumulative evidence

✍ Scribed by David M. Szymanski; Michael W. Kroff; Lisa C. Troy

Book ID: 107496730
Publisher: Sage Publications
Year: 2007
Tongue: English
Weight: 309 KB
Volume: 35
Category: Article
ISSN: 0092-0703
DOI: 10.1007/s11747-006-0014-0

No coin nor oath required. For personal study only.

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