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Innovations online : DISCERN and its role in the future of consumer health information

โœ Scribed by Deborah Charnock; Sasha Shepperd

Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
150 KB
Volume
17
Category
Article
ISSN
1471-1834

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## Abstract Three experiments investigated the consequences of the presence of information that a manufacturing firm is profitable on consumers' judgments of the firm and the consequences for perceptions of advertising, products, and choice intention. When profitability is present in the advertisin