On the theoretical side, this paper contains a general diffusion model of innovation that includes previous models in the literature as special cases. Optimal price and advertising are characterized qualitatively for the general model and several specific cases. Cost learning effects and discounting
โฆ LIBER โฆ
Innovation diffusion uncertainty, advertising and pricing policies
โ Scribed by Bardia Kamrad; Shreevardhan S. Lele; Akhtar Siddique; Robert J. Thomas
- Book ID
- 108116751
- Publisher
- Elsevier Science
- Year
- 2005
- Tongue
- English
- Weight
- 675 KB
- Volume
- 164
- Category
- Article
- ISSN
- 0377-2217
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