β Scribed by Battula Kalyana Chakravarthy, Janaki Krishnamoorthi (auth.)
No coin nor oath required. For personal study only.
The book provides an in-depth knowledge on how a product is designed and developed by Product Designers. This has been achieved through a case study of one product β the Post Box. This product was chosen for the study primarily due to its simple and non-technical nature as that would make it easy for the readers to comprehend the design process. At the same time the Post Box posed all the challenges a designer would face while creating a new product.
Through a step by step process the book gradually takes the reader through the design and development journey β right from understanding the product, identifying the user need through market research, comprehending clientβs brief, generating product ideas and concepts to development of prototype, manufacturing and final performance of the product. Interestingly, the book also includes how the product had to be modified after its initial launch as a large section of the public failed to identify it as a Post Box!
To make the book more stimulating, innovative case studies with interesting facts, figures and pictures on related issues like origin and evolution of Post Boxes in India and abroad are included. They are presented separately in boxes and columns without interrupting the flow of the core subject matter. The narrative and the language is simple and lucid and possibly balanced with a vivid formatting and layout that is easy on the eye.
Front Matter....Pages i-xvii
Front Matter....Pages 1-1
The Trigger....Pages 3-6
The Motivation....Pages 7-10
Front Matter....Pages 11-11
The Scenario....Pages 13-20
Front Matter....Pages 21-21
The Insight....Pages 23-29
Front Matter....Pages 31-31
The Product Brief....Pages 33-35
Front Matter....Pages 37-37
The Idea....Pages 39-46
The Creation....Pages 47-51
Front Matter....Pages 53-53
The Final Design....Pages 55-59
The Prototyping....Pages 61-63
The Product....Pages 65-71
The Production....Pages 73-80
Front Matter....Pages 81-81
The Launch....Pages 83-86
Back Matter....Pages 87-101
Engineering Design; Industrial Design; Innovation/Technology Management
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