Innovation and corporate sustainability: An investigation into the process of change in the pharmaceuticals industry

An empirical analysis of sustained advan

An empirical analysis of sustained advantage in the U.S. pharmaceutical industry: impact of firm resources and capabilities

✍ Poh-Lin Yeoh; Kendall Roth 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 110 KB 👁 2 views

The authors test a model of the relationships among firm resources, firm capabilities, and sustained competitive advantage between 1971 and 1989. Sustained comparative advantage was captured by two variables: therapeutic differentiation and global NCEs. The results show that R&D and salesforce expen