𝔖 Bobbio Scriptorium
✦   LIBER   ✦

INNOVATING ‘DIFFUSION OF INNOVATION’ THEORY: INNOVATION CHARACTERISTICS AND THE INTENTION OF UTILITY COMPANIES TO ADOPT ENERGY CONSERVATION INTERVENTIONS

✍ Scribed by TRIJNTJE VÖLLINK; REE MEERTENS; CEES J.H. MIDDEN


Book ID
112258574
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
195 KB
Volume
22
Category
Article
ISSN
0272-4944

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


A strategy and protocol to increase diff
✍ C. Egmond; R. Jonkers; G. Kok 📂 Article 📅 2006 🏛 Elsevier Science 🌐 English ⚖ 199 KB

To reduce human causes of global warming, large scale implementation of innovative products that save energy is necessary. Innovative products first reach the early market actors who are driven by a visionary attitude. Hereafter, the products must reach the much larger mainstream market whose actors