Informed choices for tourism?

✍ Scribed by Mike Robinson; Jon Pemberton; Kirsten Holmes

• Publisher: Elsevier Science
• Year: 1997
• Tongue: English
• Weight: 836 KB
• Volume: 18
• Category: Article
• ISSN: 0261-5177
• DOI: 10.1016/s0261-5177(96)00117-3

✦ Synopsis

The tourism sector, like all other industries, is increasingly reliant on relevant and accessible information. Sadly, whilst a plethora of sources of information does in fact exist, inconsistencies in terminology, collection, communication and reporting, together with a lack of national policy, conspire to limit the benefits of tourism organizations. Recognising these problems, the 1992 JICTOURS initiative attempted to address these issues within the UK but has, by and large, failed to capitalise on the initial ethusiasm of the venture. While the JICTOURS report's findings are relevant to an international audience, this paper reviews the recommendations made in this report within the context of the UK and discusses the developments in the generation and use of tourism information that have taken place over the last few years. Pragmatic suggestions are made on how organisations, from national to local level, can best exploit the information currently available, together with a template for the way in which this area might develop in the future.