Information technology–enhanced pricing strategies: managerial and public policy implications

✍ Scribed by Ashutosh Dixit; Karin Braunsberger; George M. Zinkhan; Yue Pan

• Book ID: 116617738
• Publisher: Elsevier Science
• Year: 2005
• Tongue: English
• Weight: 894 KB
• Volume: 58
• Category: Article
• ISSN: 0148-2963
• DOI: 10.1016/j.jbusres.2004.04.003