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Information Processing from Advertisements: Toward an Integrative Framework

โœ Scribed by Deborah J. Maclnnis and Bernard J. Jaworski

Book ID
118057022
Publisher
American Marketing Association
Year
1989
Tongue
English
Weight
907 KB
Volume
53
Category
Article
ISSN
0022-2429

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This paper develops a new interpretative framework to study large information systems implementations. This framework is used to make explicit the various links between the implementation process, the wider organisation and external context. This framework is applied to a substantive case to integra