Marketing researchers show increasing interest in the impact of information technologies on how firms conduct their business operations. Unfortunately there is a dearth of empirical research that examines the actual influence of information technologies on such fundamental marketing activities as bu
Information owners, custodians and users
- Publisher
- Elsevier Science
- Year
- 1996
- Tongue
- English
- Weight
- 127 KB
- Volume
- 15
- Category
- Article
- ISSN
- 0167-4048
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