Information overload in mail catalog shopping: How many catalogs are too many?

✍ Scribed by Mary Ann Eastlick; Richard Feinberg; Charles Trappey

• Publisher: John Wiley and Sons
• Year: 1993
• Weight: 498 KB
• Volume: 7
• Category: Article
• ISSN: 0892-0591
• DOI: 10.1002/dir.4000070404